Marketing Services
TOCmedia helps small business owners who are ready to grow but don’t have a full-time marketing team. Our goal is to provide professional marketing support that’s both strategic and affordable. Whether you’re building your online presence, refining your message, or setting up digital systems for long-term success, our team delivers practical solutions tailored to your goals.
Marketing Strategy & Consulting
Includes: deep-dive strategy development, ongoing consulting, integration of sales and marketing procedures, product/service positioning, media distribution, and market research.
Branding Guidelines
Development of visual brand techniques including color palettes, typography, logo usage, and submark design to maintain consistency across all marketing materials.
Account Setup
Digital marketing account setup includes creating and formatting the following accounts: Meta (Facebook, Instagram), TikTok, LinkedIn, and Google Business Profile. Incorporates brand-matching graphics, page formation, username, brand bio, and one-time follow invitations.
Marketing Software Integration
Connecting marketing tools and automation systems (sign-up forms, CRM, email marketing, analytics) using best practices to ensure seamless data flow and performance tracking.
Training & Presentations
Individual and team training on marketing software, social media algorithms, and best practices. Educational sessions and workshops for small business owners and organizations.
Blog Services
SEO-friendly blog content, keyword-focused copywriting, photo sourcing, publishing setup, and campaign scheduling (monthly or weekly).
Website Design, Development & Content Management
WordPress websites, eCommerce platforms (Shopify, WooCommerce, BigCommerce, Square Online), content updates, listings, event formatting, and integrations with email marketing and analytics.
Content Marketing
Creation, formatting, and publishing of email, blog, and social content based on your campaign strategy — aligned with business goals and designed to reach your target audience.
Email Marketing
Constant Contact and Mailchimp setup, consultation, content development, and automation (welcome series, drip campaigns). Includes branded templates, list growth, and landing page creation.
Press Releases
Media list development (local or national), relationship building with editors, press release writing and distribution, and post-release follow-up and reporting.
Advertising
Management of Google Ads, Meta Ads, streaming campaigns, radio, television, and print media — including creative direction and media buying strategies.
Lead Generation
Integrated campaigns using advertising, landing pages, and targeted messaging to capture and convert qualified leads.
Schedule Free Consultation
Schedule a short conversation with Tracy O’Clair so she can get a better idea of where you are in your marketing journey and what makes the most sense for your budget and capabilities.