Feeling confused about Instagram hashtags? You’re not alone.

Here’s our quick and easy guide on how to understand them and get started using them to boost your business.

What are Instagram hashtags?

Instagram hashtags help Instagram users connect with each other over a broad variety of topics.

To keep it short and sweet: think of Instagram hashtags as a quick and easy filing system, so that users can find exactly what they’re looking for.

Why should I care about Instagram hashtags?

Hashtags are the number one way for other Instagram users to discover your posts organically within the app.

So, if you care about making like-minded friends, cultivating your brand’s online presence, and growing your tribe, then you should care about Instagram hashtags.

Brands (whether it be yourself as a personality or small business) have nothing to lose by popping a few hashtags on a post, and everything to gain.

How do you use Instagram hashtags?

One way to use Instagram hashtags is to follow them from your Instagram account. You can do so by searching for a specific keyword (with or without spaces) then clicking Tags. Pick the hashtag you want to follow and click follow!

Once you follow a Instagram hashtag, posts will automagically show up in your Instagram newsfeed.

Another way to use Instagram hashtags is to add them to your posts. Try not to use big hashtags.

For example, a coffee shop in Los Angeles has about 2,000 followers. If they use hashtags with millions of posts like #InstaGood or #Coffee then their post will immediately be buried among hundreds of other posts.

Instead, smaller hashtags like #LACoffeeShops are more likely to bring in actual customers, since the post has a chance to be seen.

Luckily, when you search for a hashtag on Instagram, the app lets you know just how many posts are currently listed under each hashtag.

It also handily suggests other similar hashtags, like #LACoffee.

Once you start using hashtags, it’s a great idea to take a look at the Instagram accounts that use them. It’s likely your ideal audience / target market is there.

Interact with other accounts within this predefined audience by doing the following:

  • Leave genuine, unique comments on Instagram posts.
  • Like at least three of four photos from each account.
  • If you really do feel like the account compliments yours, feel free to give it a follow.

Hot tip:

You can also use hashtags to track down potential connections even if you don’t plan on using the tag yourself.

For example, a haircare company might look into hashtags that are popular with women, like #bossbabes #brunchparty, etc. to find potential customer accounts to target, etc.

In conclusion, make sure you utilize Instagrams hashtag functionality to maximize reach and increase your engagement rates. If you don’t have time to manage your Instagram account or need some extra help to get going, contact us! We’re always happy to help our fellow Instagrammers