Let’s face it: Facebook isn’t going anywhere. It’s imperative that as small businesses, we utilize Facebook to market our products and services. However, decoding the Facebook timeline algorithm can be difficult.
To start, here is a short list of things to avoid:
Always Selling or Promoting
There are already enough ads on people’s newsfeeds.
When people follow brands on Facebook, they are not agreeing to sign up for a 24/7 commercial. Instead, focusing on building relationships with your audience first and sales second.
People are not going to interact with your posts if you don’t even give them the opportunity to! Be sure that your posts have a clear call to action so your audience knows exactly how to respond.
Cookie Cutter Posts
Be sure to mix it up!
Don’t always post the same thing at the same time. Keep your audience engaged by switching between videos, images, text posts, and links to your website and services.
Posts with Typos
Check and double check! If your posts have typos or other mistakes, it will be harder for people to take your brand seriously and place their trust in you.
Always always ALWAYS interact with your audience!
Respond to the comments and messages you receive. If they do not warrant an actual response, be sure to at least acknowledge the post with a like.
For on the go management, you can download Facebook Pages Manager.
Too Many Cooks in the Kitchen
Different social media managers have different voices and styles. Because of this, it’s always a good idea to have just one person in charge of each account to streamline the process.
You want to ensure that the tone of your brand is consistent and that nothing falls through the cracks because one thought the other would take care of it.
As a small business owner, you need to keep the main thing main. The landscape of social media marketing is ever changing and keeping up with it can be a major hassle. You will soon find that the time you need to invest into social media isn’t worth the return.
That’s when it’s time to outsource.
For an affordable monthly fee, our digital marketing agency can take the stress out of your online presence – so you can focus on growing your business.
Ready for growth? Contact us today to schedule a free consultation.